Start using COLDFLEX® Self-Cooling Products and stop risking soft-tissue damage from over-icing, or the pain and discomfort often associated with ice and chemical packs. Also, don’t be fooled by the “cold feeling” associated with products containing alcohol or menthol. COLDFLEX® is the number one cold therapy product for ease of use, safety and effectiveness. Non-toxic, eco-friendly, reusable, and made in the USA.