Promoting Growth in the Horse Industry

The Time to Ride Challenge has returned. It’s a grassroots campaign to grow the horse industry by introducing new enthusiasts to equine activities. Taking place May 30 to September 30, the challenge offers a unique opportunity for horse professionals to grow their business while competing for $100,000 in cash and prizes. In 2014, its inaugural year, the challenge provided more than 25,000 people with fi rst- time horse experiences through 702 beginner-friendly Time to Ride Hosts in 49 states.

Registration began March 1 at and is open to stables, clubs, veterinarians, feed stores, businesses, and organizations dedicated to welcoming newcomers to horse activities. “Hosts” are organized into Small, Medium, and Large divisions and are encouraged to be creative in providing fun, safe, and educational horse events that encourage attendees to become further involved in horse activities. The Hosts who provide the greatest number of newcomers an introductory horse experience, as calculated by contact information collected, will win awards. A post-challenge survey in 2014 found that 92% of the 25,281 newcomers who attended a Time to Ride event said they wanted to participate in more equine activities.

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