|
|
 |
| 2007 Reader Demographic Survey Highlights |
| Reader Age (median 43) |
|
| 18 |
1.4% |
| 18-29 |
4.2% |
| 30-39 |
22.4% |
| 40-49 |
45.3% |
| 50-59 |
16.6% |
| 60+ |
10.1 |
| |
|
| Household Income (in $1000) |
|
| $150+ |
12.1% |
| $100-149 |
39.4% |
| $75-99 |
19.5% |
| $50-74 |
17.2% |
| $25-$49 |
11.8% |
| |
|
| Sex |
|
| Female |
94% |
| |
|
| Marital Status |
|
| Married |
77.3% |
| Single |
18.5% |
| Other |
4.2% |
| |
|
| Home Ownership |
|
| Own |
92.3% |
| Rent |
7.7% |
| |
|
| Vehicle Ownership |
3.4 vehicles per household |
| |
|
| Education |
|
| College Graduate |
82% |
| |
|
| Horse Ownership |
|
| Own |
95% |
| Lease |
4% |
| Average number owned |
4.8 |
| |
|
| Participate in Clinics/Expos |
3.2 per year |
| |
|
| Participate in Shows/Competitions |
|
| Yes |
64% |
| No |
36% |
| |
|
| Care for their horses themselves |
|
| Yes |
84% |
| No |
16% |
| |
|
| Level of Riding |
|
| Advanced |
64% |
| Intermediate |
29% |
| Beginner |
7% |
| |
|
| Style of Riding |
|
| Casual |
84% |
| Western/Trail |
46% |
| Dressage |
28% |
| Hunter Jumper |
12% |
| Other |
3% |
| |
|
| Property Size |
|
| 1-5 acres |
22% |
| 5+ acres |
78% |
| |
|
| Other Pets |
|
| Dogs |
92% |
| Cats |
66% |
|
Distribution > |
|
| |
|
|
